Helping a chess educator make its first move

 
 
Hero-Template-smart.jpg

Smart Learning, Inc. needed a strong identity when launching their revolutionary chess learning app in the iOS app market.

I worked with the client to develop a compelling product identity that would be applied to it's application icon, website, E-books and promotional material. First, I completed a competition analysis as a foundation. I used this research as a basis for strategically developing a product name and visual identity that told their story while providing differentiation. These elements were then used to design a series of products and promotional pieces that set SmartChess! apart from its competitors.

Client

Smart Learning, Inc.

Project Type

• Brand Identity
• Mobile App
• Website
• Promotional Items 

Responsibilities

• Creative Direction
• Graphic Design
• Interface Design
• Front-end Development


 
 
The quality of Karsten’s work is par excellence. His ability to put into form the essence of your product and branding is unparalleled. He shows great care in eliciting what you are looking for in a design. Best of all, he never fails in his commitments and he delivers in a timely manner.
— Andres Hortillosa, President, Smart Learning, Inc
 
 
Website Homepage

Website Homepage

 
Mobile App

Mobile App

 
Brand Identity

Brand Identity

 
Promotional T-shirts

Promotional T-shirts

 
E-book Covers

E-book Covers