Designing a winning bicycle paint and color scheme.
Off-road competitive cyclist Geoffrey Grosenbach wanted to make a statement on the race course. He needed a bike that carries his personal brand across the finish line in style.
I worked with Geoffrey to establish initial goals and define frame builder and painter specifications. A month of design iterations ensued as we refined the color scheme into a frame paint design. We then went through a process of selecting parts that conformed to the rider’s functional requirements while maintaining the integrity of the frame paint design.
Bicycle Graphic Scheme
• Art Direction
• Graphic Design