Helping kids stay active and parents stay sane.
ActivityTree.com’s mission is to make it simple and affordable for parents to manage their children’s activities. When preparing to launch their app it was clear they needed a website interface that not only supported their mission but communicated a strong brand experience.
I collaborated with the ActivityTree.com product development team to design a web interface that reduced complex administrator, service provider and customer processes to clear and concise actions. ActivityTree.com’s brand identity required expansion beyond an initial logo. ActivityTree’s focus on activity inspired an approach that combined the outdoors and a modern aesthetic that professional working families would respond to.
• Interaction Design
• Interface Design